C&D Scrap Metal Has Been Acquired by Company of Merchants
Industrial Services & Manufacturing,
Environmental & Sustainability
Mergers & Acquisitions
Houston, Texas
HOUSTON, February 2, 2023 – GulfStar Group (“GulfStar”) is pleased to announce the acquisition of C&D Scrap Metal Recyclers Co., Inc. (“C&D”) by Merchants Metals Recycling II CD, LLC (“Company of Merchants”). GulfStar served as the exclusive financial advisor to C&D throughout the transaction, which closed on November 21, 2022.
Since 1979, C&D has been the Greater Houston Area’s premier scrap metal recycler. Led by Co-Founders Cindy and Dennis Laviage, C&D has become a household name across Houston given the team’s emphasis on and successful execution of its retail advertising campaigns. The Laviages built unrivaled brand recognition via near-constant television and radio commercials, establishing the now ubiquitous “We Pay You in $2 Bills!” trademark which generated over 14.6 million television and 15.0 million radio impressions in 2021 alone.
“GulfStar was a true partner and went above and beyond throughout the deal process,” said Dennis Laviage, co-owner and CEO of C&D. “They dug into the core of our business to unlock additional value and found the right buyer. There is no way we could have achieved this result without their strategic guidance and expertise.”
Company of Merchants is an owner-operator of premier industrial facilities in the Gulf Coast region, including existing investments in metal recycling facilities, vehicle storage facilities, and collision centers. The acquisition of C&D gives unmatched industry brand recognition and expands the reach of its convenient metal drop-off facilities to more households and businesses in the Houston area.
“I have known Dennis and Cindy Laviage for many years and seen them grow C&D from a start-up into the success it is today,” said Tom Hargrove, managing director of GulfStar. “Their knowledge of the scrap industry and relationship with their senior employees were key elements resulting in a desirable outcome.”
The GulfStar team was led by Managing Directors Tom Hargrove and Cliff Atherton with support from Senior Vice President/Environmental & Sustainability Practice Leader Charles Craig and Analyst Alan Sheppard. BoyarMiller served as legal counsel to C&D.
About GulfStar Group
GulfStar is a leading middle market investment bank headquartered in Houston. GulfStar specializes in providing merger and acquisition advisory services, institutional private placements of equity and debt, and general corporate finance advisory services to companies with revenues or enterprise values generally ranging from $25 million to $350 million. Since its formation in 1990, GulfStar has completed approximately 750 transactions in 37 states and 17 foreign countries across a variety of industries.