Press Releases
Posted September 24, 2015

Sinomax USA Has Completed a Significant Growth Equity Investment in Dormeo

Consumer Products & Services
Transaction Type
Buy-Side Advisory,
Cross-Border Transactions
Houston, Texas

HOUSTON, September 24, 2015 – GulfStar Group (“GulfStar”) is pleased to announce that Sinomax USA, Inc. (“Sinomax USA” or the “Company”) has completed a significant growth equity investment in Dormeo NA (“Dormeo” or the “Company”). GulfStar served as the exclusive financial advisor to Sinomax throughout the transaction, which closed on September 10, 2015.

Sinomax USA, headquartered in Houston, has emerged as a world-class designer, manufacturer and marketer of soft-home bedding, including memory foam sleep products. Its product lines include mattress toppers, pillows and mattresses, as well as soft-home furniture.

Frank Chen, CEO of Sinomax USA, commented, “This strategic investment avails Sinomax to a strong intellectual property portfolio which will enable the rapid proliferation of the highly differentiated Octaspring™ technology in a large number of key geographies across the globe. We are excited to enter into a long-term partnership with Dormeo’s talented management team and would like to commend the GulfStar team for their strong support and guidance in helping Sinomax to complete the transaction.”

Dormeo mattresses are the first to successfully combine all the benefits of alternative sleep surfaces and traditional innersprings, without the downsides of either. Its revolutionary Octaspring® Technology is more breathable than traditional memory foam mattresses and features a unique construction with body-zoned layers to provide the desired level of firmness.

The GulfStar team included Managing Director Scott Winship and Associate Ben Stanton. “The partnership between Sinomax and Dormeo represents a compelling growth opportunity for both parties. Dormeo will immediately benefit from Sinomax’s global scale, supply chain resources and manufacturing sophistication, and Sinomax gains direct access to Dormeo’s revolutionary and unique Octaspring™ technology for application in a variety of specialty sleep products in the global markets,” said Winship. “We look forward to the acceleration of the strong Dormeo brand in North America and the continued expansion of Sinomax’s leadership position in the worldwide market for innovative memory foam sleep products.”

About GulfStar Group
GulfStar is a leading middle market investment bank headquartered in Houston. GulfStar specializes in providing merger and acquisition advisory services, institutional private placements of equity and debt, and general corporate finance advisory services to companies with revenues or enterprise values generally ranging from $25 million to $350 million. Since its formation in 1990, GulfStar has completed more than 630 transactions in 32 states and 13 foreign countries across a variety of industries.

Securities offered through GulfStar Group I, Ltd. an affiliated entity, member FINRA – SIPC.

GulfStar Group
700 Louisiana Street
Suite 3800
Houston, Texas 77002


    Join our distribution list